Idea, market and value proposition
The goal is not to know everything, but to clearly distinguish proven facts from assumptions.
Your idea
Age, role, constraints and what motivates them to act.
Competitors and alternatives
An alternative could be a direct competitor, an in-house solution or simply doing nothing.
No alternatives listed
Identify at least three ways your customer can solve their problem without you.
Customer interviews
Record what interviewees actually said, without interpretation.
No interviews recorded
Five honest interviews are worth more than fifty opinions from friends.
Assumptions and evidence
An assumption becomes evidence only when an external fact confirms it.
No assumptions listed
Start with the three assumptions that would cause the project to fail if they proved wrong.
Market validation
0 item(s) validated out of 10.
Value proposition
Match your customer’s needs with what your offering delivers.
Poor market validation distorts every subsequent figure. Complete this module before relying on your forecast.